I agree with Sudonim about 'giving back'. If you live and are successful in a given community, then you have that community to thank (in part) for your success. ie if you own or even work in a coffee shop, most likely the patrons of that coffee shop are people who live in that town. If those customers choose to purchase their coffee from another coffee shop in another town, you may be out a job. So the concept of 'giving back' is not that you "owe" anything but that you give to the community that gives to you.
Hoo boy . . . are we talking about the Vassalboro coffeeshop again?
"Courage is not the absence of fear, but the realization that there is something more important than fear."