I'd think by sheer volume (12 times the finds of the SMR series) the business the ET series generates would have to be significantly more. Bringing people of any group most likely will generate some business though, which is always good. If someone was smart maybe they'd start a tire, gas, and food business halfway down the SMR. It'd be popular with ATVers and snomobilers too. But who would want to drive out there every day to work?